LinkedIn is a powerful platform for professionals to network, share insights, and engage with their target audience. Content creation on LinkedIn might seem easy, but the reality is that 90% of LinkedIn Content Creators struggle to pull the right levers for success. Making the wrong decisions can lead to poor post performance, and that’s why we’re here to address three common problems and provide you with the levers to pull for improving your post performance.
Problem 1 — Low Engagement
Issue: Lack of Targeted Connections
One common issue is having too few of your target audience among your connections and followers. Your network quality matters just as much as quantity.
Solution: Review Your Network
- Go to the “My Network” tab.
- Open “Connections.”
- Use LinkedIn filters to identify irrelevant connections.
- Remove them from your network.
- Add relevant connections who align with your professional goals.
Remember, having millions of followers is less valuable when they don’t represent the right connections. Consistent networking and patience are essential for building a high-quality network that engages with your content.
Problem 2 — Low Conversion
Issue: Lack of a Clear Call to Action (CTA)
Another issue is not providing a clear call to action (CTA) in your posts. Without a purpose or action, readers may not be motivated to engage with your content.
Solution: Review Your Content
- Take a look at your past posts.
- Ask yourself:
- Are you providing value to your readers?
- Are you addressing their problems or needs?
- Are you encouraging them to connect with you?
- Are you consistently offering high-quality content?
If your answer to any of the above questions is “NO,” it’s time to consider including them in your posts. A strong CTA can make a significant difference in engagement and conversion rates.
Problem 3 — Staying Consistent & Creative
Issue: Lack of Content Planning
Inconsistent posting and a lack of creative content can hinder your LinkedIn success. Planning your content in advance is crucial.
Solution: Review Past Performance
- Analyze the analytics of your past posts to understand what resonated with your audience.
- Research what type of content works best for your specific niche.
- Prepare a Content Calendar for at least a month in advance, scheduling your posts strategically.
Summary:
To maximize your LinkedIn content performance, focus on these three key areas:
- Low Engagement: Continuously refine your network by removing irrelevant connections and adding those aligned with your goals.
- Low Conversion: Include a clear CTA in your posts and consistently deliver value to your readers.
- Staying Consistent & Creative: Plan your content in advance based on past performance and niche research.
These are common challenges faced by LinkedIn Content Creators.
However, if you’re experiencing other issues or need personalized guidance, feel free to drop me an email at humeraask1997@gmail.com.
